As we hit our 30th birthday, we look at the rise of furniture rental over the last three decades
Submitted by Laura Shepherd on 12/07/2013 - Senior Marketing Manager
Roomservice by CORT highlights; according to a report by Aviva, 68% of employers who relocate staff to a new office say that their employees found the relocation process challenging, with around half saying they find it particularly difficult to get families settled in a new area.
As the UK’s leading furniture rental company Roomservice by CORT celebrates its 30th year in business this year and has been supplying rental furniture since the relocation industry’s early days. The industry has evolved a great deal in the past decades due to increased global business mobility, but its ultimate underlying aim has always been to make staff feel at home when relocating. And nothing can make someone feel more at home in a new city than a home furnished comfortably and to their taste waiting for them.
With 73% of companies indicating increased pressure to reduce costs this year, according to the new 2013 Global Relocation Trends Survey, now more than ever cost-saving for companies is at the top of the list of priorities for relocation professionals. To that end, furniture rental has become an important part of the relocation process, ticking the box of cost savings for the company, combined with the all-important satisfaction and happiness of the assignee. Karen Counterman, Director of Roomservice by CORT explains how furniture rental can not only save money, but has other benefits during the relocation process: “Renting furniture is a cost effective alternative to serviced accommodation, which for a longer assignment would certainly be a more expensive option.
There are also obvious tax benefits for companies of renting rather than buying furniture because renting is tax deductible. “On the practical side, the most obvious benefit of renting furniture is speed - when staff are coming from overseas they need furniture to be ready and waiting for them. Furthermore it’s often more economical and environmentally responsible to rent furniture than ship it from abroad, especially with the rising costs of fuel meaning higher transportation costs.
At the end of the day, furniture rental is all about making life easier during a relocation assignment.” Karen concludes: “Our business has a long history of creating and delivering high quality, practical and stylish interiors and our client list is testament to the consistency of our service. Supported by the resources and expertise of a global organisation, we are ideally positioned to deliver the very best in flexibility, value and product, helping take the stress out of relocation for businesses and individuals.” Roomservice by CORT offers a flexible service depending on requirements, with a variety of options available from part- to fully-furnished, but always guarantees high quality furniture in tip-top condition.
A growing area of this business is the comprehensive ‘Select’ interior design service, for clients who want a bespoke approach to furnishing their rental home, tailoring the interior design to their personal style, budget and preference, right down to electrical items and bedding. Furniture can be rented from one month to three years, allowing for changing circumstances and the cost can be spread over the rental period.