Why Furniture Rental Is Ideal For BTR Apartment Developments


Renting property has evolved significantly over the years, with the traditional image of dingy rented properties and unscrupulous landlords being replaced by a more contemporary and inclusive way of living.

One such innovation that has gained traction is build to rent (BTR) or professional renting. In this article, we will explore everything you need to know about build to rent developments, the benefits they offer and how furniture rental can play a crucial role in enhancing the living experience for residents.


The Rise of Build to Rent

Build to rent has its roots in the United States and has been gaining popularity in the UK in recent years. It involves companies building blocks of apartments and offering them for rent at an all-inclusive price. These professionally managed properties come with a range of amenities such as communal lounges, cinema rooms, gyms, 24-hour reception and security staff. The aim is to provide a happier, more secure and homely living environment for residents.

The Benefits of Build to Rent

Flexibility in Furnishing Options

One of the key advantages of build to rent developments is the flexibility they offer in terms of furnishing options. Unlike traditional rental properties, which are often unfurnished or come with limited furnishings, build to-rent apartments often come fully furnished and fitted with integrated appliances. This means that residents can move in without the hassle of purchasing and transporting furniture.

Additionally, build to rent operators have the option to offer both furnished and unfurnished units. This allows them to cater to different tenant preferences and accommodate those who already have their own furniture.


High-Quality Furnishings

Build to rent developments prioritise the quality and style of the furnishings provided to residents. Build to rent furniture in apartments is carefully sourced from select providers, such as Roomservice by CORT. It is of a higher quality grade than regular domestic furniture. This ensures that the furniture not only looks great but also withstands the wear and tear of daily use.

Furniture Rental in Build to Rent Developments

Furniture rental plays a crucial role in the success of build to rent developments. It provides a flexible and cost-effective solution for both build to rent operators and residents. Here are some key aspects of furniture rental in build to rent developments:

  • Choice and variety: Furniture rental companies, such as Roomservice by CORT, offer an extensive collection of furniture and accessories for rental, lease or sale. Clients can select from a range of furnishing schemes and personalise their living space according to their tastes and lifestyles.
  • Cost-effective solution: Instead of investing a significant amount of capital in purchasing furniture, operators can opt for furniture rental, which allows them to spread the cost over time. This frees up their resources to focus on other aspects of the development, such as enhancing amenities and services for residents.
  • Flexibility and adaptability: Residents may have changing needs and preferences over time and furniture rental allows them to adapt their living space accordingly. This flexibility also extends to build to rent operators. Furniture rental allows them to update the furnishings quickly and efficiently in their flats.

By choosing furniture rental for all or some of their portfolio, BTR operators can enhance resident satisfaction, reduce costs and contribute to a more circular approach to furnishing rental properties.

For information on our build to rent furniture services, please email rentals@roomservicebycort.com or call 020 8397 9344.

About Roomservice by CORT

At Roomservice by CORT, we have provided furniture to the residential property industry for over 40 years. We support build to rent developments by providing a comprehensive and hassle-free furnishing service to their residents. This includes the delivery, installation and maintenance of the furniture.

Our uniformed installation teams carefully deliver and place the furniture within the property, making sure that everything is set up correctly. We even go the extra mile by making up the beds with bedding and putting away household items.