Living by Lendlease chooses Roomservice by CORT to furnish first build to rent communities
Submitted by Laura Shepherd on 10/08/2021 - Senior Marketing Manager
Roomservice by CORT has already installed its flexible furnishing packages in over 300 apartments and furnished a number of show homes at Park Central West and Park Central East. These newly launched communities are located at Lendlease’s flagship urban regeneration development in the iconic Elephant & Castle neighbourhood.
“Partnering with Roomservice by CORT in the UK was an obvious choice. The flexibility of the furniture packages coupled with their quality allow us to meet our residents’ needs without the capital commitment of purchasing it outright. And with our mutual commitments to sustainability, we are pleased that they provide sustainably sourced materials, which at the end of useful life will participate in the circular economy. It helps avoid the issues of storing or disposing of furniture that is not required, and prevents unwanted furniture ending up in landfill - something that is extremely attractive to today’s eco-conscious renter. Our residents are used to choice and quality, but also want the convenience of being able to settle straight in to their apartment, so the service offered by Roomservice by CORT provides an efficient and practical solution.”
STEPHANIE BARBABOSA, HEAD OF BUILD TO RENT AT LENDLEASE.
As part of CORT, a Berkshire Hathaway Company, Roomservice by CORT has over 35 years’ experience in providing furnishing solutions carefully tailored to meet the specific needs of their clients. Roomservice by CORT provides full management of furniture including replacing or repairing any damaged items, so furniture can be used where it is needed and refurbished if required, minimising waste which is better environmentally.
Roomservice by CORT worked closely with the Living by Lendlease team to design and source contemporary high-quality furniture packages to appeal to renters who are choosing to live in the vibrant urban hub of Elephant and Castle. Roomservice has over 300 furniture lines to choose from ranging from large items, kitchenware, appliances, soft furnishings and accessories, so they were able to put together a set of bespoke packages designed to meet the needs and lifestyles of the residents.
Park Central West and Park Central East are the first collection of rental homes to be managed by the newly launched management platform Living by Lendlease.
“This exciting partnership with Living by Lendlease demonstrates the benefits and flexibility of our furniture rental solutions in build to rent schemes at scale, and incorporates a high level of furniture and logistical management. We know that people are becoming more used to renting the things they need rather than owning them and, as an extension to the build to rent lifestyle, renting furniture fits perfectly. It avoids the financial outlay for both the resident and the landlord of buying new furniture for what might only be a temporary need, while ensuring residents get to enjoy stylish, contemporary furnishings that suit the quality and feel of the development.”
KEN EBENEZER, MANAGING DIRECTOR OF ROOMSERVICE BY CORT.
Roomservice by CORT is a wholly owned subsidiary of CORT, the world’s largest furniture rental business, a Berkshire Hathaway company owned by Warren Buffett. Roomservice by CORT is a specialist in designing furnishing and managing residential property interiors and creating flexible furnishing solutions that are evolving to respond to changes in the market. In 2021 the company celebrate its 36th year in business and its partnerships with the property industry continue to strengthen. The company’s client base is expanding and includes sales and lettings agents and private individuals, as well as corporate landlords and developers in the build to rent sector.
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